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Nightlife News
Chelsea Apps factory launches Tom Daley Dive game
Chelsea Apps Factory, the apps consultancy and development house, has today (18 May) launched a diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts and mobile gamers.
Date: Fri, 18 May 2012 16:58:00 GMTSamsung launches social media hub for Olympics activity
Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.
Date: Fri, 18 May 2012 13:42:00 GMTMobile to be 'biggest branding product on the planet', says IAB chairman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
Date: Fri, 18 May 2012 09:09:00 GMTBrand barometer: Network Rail viral campaign reviewed
Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung, Popchips and Call of Duty.
Date: Fri, 18 May 2012 08:00:00 GMTThe truth about lying on your CV
Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment
Date: Thu, 17 May 2012 13:00:00 GMTWill foreign ownership of British brands affect their marketing? The Marketing Society Forum
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
Date: Thu, 17 May 2012 13:00:00 GMTFemale marketers make their mark on Power 100
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Date: Thu, 17 May 2012 13:00:00 GMTMedia360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.
Date: Thu, 17 May 2012 12:53:00 GMT
