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Backwell Nightlife News
Jaguar steps up social media strategy to boost innovation
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
Date: Thu, 24 May 2012 13:00:00 GMTBrand barometer: Volkswagen Polo viral campaign reviewed
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
Date: Thu, 24 May 2012 12:00:00 GMTGoogle's Schmidt says he 'disagrees' with EU competition concerns
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.
Date: Thu, 24 May 2012 11:35:00 GMTFacebook 'plotting ad-tracking system'
Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.
Date: Thu, 24 May 2012 11:24:00 GMTNovak Djokovic to wear Uniqlo at French Open
Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.
Date: Thu, 24 May 2012 11:08:00 GMTThe changing face of music tie-ups
The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms
Date: Thu, 24 May 2012 11:00:00 GMTBrand builder: Under Armour
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.
Date: Thu, 24 May 2012 00:00:00 GMTMedia360: Virgin Media marketing chief on David Tennant signing
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.
Date: Wed, 23 May 2012 12:45:00 GMT
