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Backwell Nightlife News
Social brands: Betfair turns to comedy writers for social media
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Date: Wed, 08 Feb 2012 14:45:00 GMTFeel Good Drinks in Mamma Mia! promotion
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.
Date: Wed, 08 Feb 2012 13:22:00 GMTFoster's launches Facebook Timeline app
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.
Date: Wed, 08 Feb 2012 12:10:00 GMTHelen Edwards: Who takes responsibility for a brand's past mistakes?
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues has not saved it from the taint of a controversial brand.
Date: Wed, 08 Feb 2012 12:00:00 GMTCoca-Cola to boost brand spend by up to $400m
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.
Date: Wed, 08 Feb 2012 09:23:00 GMTSimon Calver quits LoveFilm for Mothercare
Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.
Date: Wed, 08 Feb 2012 09:20:00 GMTHeineken to feature James Bond in ads
Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.
Date: Wed, 08 Feb 2012 08:50:00 GMTIs it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.
Date: Wed, 08 Feb 2012 08:00:00 GMT
