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Gateshead Nightlife News
VisitBritain and DCMS in £25m global tourism push
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
Date: Thu, 09 Feb 2012 13:46:00 GMTCookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
Date: Thu, 09 Feb 2012 11:30:00 GMTGroupon reins in marketing spend as it reports loss of $42.7m
Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.
Date: Thu, 09 Feb 2012 11:02:00 GMTRB takes to Facebook to sell Cillit Bang extension
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
Date: Thu, 09 Feb 2012 10:10:00 GMTJunk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Date: Thu, 09 Feb 2012 09:10:00 GMTSocial brands: Betfair turns to comedy writers for social media
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Date: Wed, 08 Feb 2012 14:45:00 GMTFeel Good Drinks in Mamma Mia! promotion
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.
Date: Wed, 08 Feb 2012 13:22:00 GMTFoster's launches Facebook Timeline app
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.
Date: Wed, 08 Feb 2012 12:10:00 GMT
