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Local Nightlife in Kensington
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Kensington Nightlife News
Betfair to knock rivals for the first time in campaign
Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.
Date: Fri, 10 Feb 2012 13:19:00 GMTThe joy of sex marketing
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.
Date: Fri, 10 Feb 2012 12:00:00 GMTBrands struggling to follow consumer journey online, finds IAB
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Date: Fri, 10 Feb 2012 11:52:00 GMTGoogle to launch 'own-brand entertainment hardware'
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
Date: Fri, 10 Feb 2012 11:20:00 GMTTV or not TV: Should challenger brands resist the lure of TV advertising?
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
Date: Fri, 10 Feb 2012 10:00:00 GMTExploring licensing's new gaming frontier
The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.
Date: Fri, 10 Feb 2012 10:00:00 GMTVisitBritain and DCMS in £25m global tourism push
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
Date: Thu, 09 Feb 2012 13:46:00 GMTCookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
Date: Thu, 09 Feb 2012 11:30:00 GMT
